Many times small businesses do not have the appropriate funds to market in the way that larger companies are do. Therefore, it is important for small businesses to have a strategy that is affordable and sufficient. I work at a small business located in Paragould, Arkansas. I have pondered different ideas on how to market more efficiently. In my research I found an article that provides ten small business marketing tips that are very affordable.
The first tip is to post online videos. “The main marketing problem for any business these days is getting found and online video is the solution.” Says Alfred Poor. Poor is the author of Power Marketing for Small Business: How you can boost sales with low-cost video. When customers see videos they are much more likely to show interest in your product and even purchase. Second, post case studies on your website. They are inexpensive and give customers the opportunity to identify their problem and see how your product can fix that problem. Third, use your blog to reach out to prospects and customers. On a blog you can share news out the company and clients. Fourth, list your company on Google Map/Local. This is free and important for your business. It is important for many reason but mainly is directs traffic to consumers that are in your area. Fifth, search for forums for customers. Forums such as boardreader.com will allow you to search customers who are interested in your product. Sixth, share information all over the web. This is the most inexpensive way to promote a small business. This includes twitter, Facebook, Instagram, etc. Seventh, use content curation to drive interest in your products. This will help spark consumer interest. Eighth, use online services to retarget lost sales and to list products. The article suggest to use Lexity. The app is very easy to manage and is a free service. Ninth, use Facebook’s sponsored stories. This allows you post to be viewed by a much larger audience. Tenth, use online services to get media’s attention. This includes newsletters, online services, etc.
This are all valuables tips. However, it is important to keep in mind that not every marketing strategy will be helpful for every company.
The first tip is to post online videos. “The main marketing problem for any business these days is getting found and online video is the solution.” Says Alfred Poor. Poor is the author of Power Marketing for Small Business: How you can boost sales with low-cost video. When customers see videos they are much more likely to show interest in your product and even purchase. Second, post case studies on your website. They are inexpensive and give customers the opportunity to identify their problem and see how your product can fix that problem. Third, use your blog to reach out to prospects and customers. On a blog you can share news out the company and clients. Fourth, list your company on Google Map/Local. This is free and important for your business. It is important for many reason but mainly is directs traffic to consumers that are in your area. Fifth, search for forums for customers. Forums such as boardreader.com will allow you to search customers who are interested in your product. Sixth, share information all over the web. This is the most inexpensive way to promote a small business. This includes twitter, Facebook, Instagram, etc. Seventh, use content curation to drive interest in your products. This will help spark consumer interest. Eighth, use online services to retarget lost sales and to list products. The article suggest to use Lexity. The app is very easy to manage and is a free service. Ninth, use Facebook’s sponsored stories. This allows you post to be viewed by a much larger audience. Tenth, use online services to get media’s attention. This includes newsletters, online services, etc.
This are all valuables tips. However, it is important to keep in mind that not every marketing strategy will be helpful for every company.